The "yellow filter", oft-used on Mexico in TV and film, reminded us of looking through a bottle of Corona, the iconically golden beer.​

We worked with Mexican born, Oscar-winning cinematographer Chivo Lubezki to reshoot Mexico without the yellow filter, leaving the yellow for Corona. We turned it into a plea to Hollywood to stop using the filter. The ad aired during Oscars night and was followed by an OOH and social campaign.